Challenge
Baking a Brand from the Ground Up.
For two decades, this bakery has been baking up pure deliciousness, but their brand was a bit of a blank slate. No clear branding, no website, and no brand voice to speak of. Their positioning was fuzzy, and their brand images simply didn't do their amazing products justice. It was time for a serious brand glow-up.
Our challenge? To give this beloved bakery the confident, cohesive brand it deserved. We weren't just sprucing things up; we were building their entire brand foundation, giving them a distinct voice, a polished look, and a digital home that finally matched the quality of their fantastic treats.
