If your website or content doesn't look like the business you're building, the issue usually isn't your logo, it's your visual identity: the colours, fonts, and imagery that work together to make your brand instantly recognisable and look like you mean business.
Look The Part is a practical workbook designed to help you choose a colour palette, typography, and logo direction that finally feel like you, so your business looks as good as it actually is.
Inside, you will be guided through a series of structured exercises to help you:
Define the feeling your brand should give people, before choosing a single colour or font
Choose a colour palette that reflects that feeling and works everywhere, your website, social media, and client documents
Choose typography that carries the right tone, not just what looks nice
Get clear on your logo direction, so any designer (including a future you) can execute it well
Bring it all together into a one-page visual identity snapshot you can use immediately
This is not a theoretical guide. It is designed to help you make intentional visual choices you can apply immediately to your business.
By the end, you will have a clear visual direction and a one-page snapshot you can use yourself, or hand to any designer.
✔ 19-page professionally designed PDF
✔ Instant download for immediate access
✔ Print or complete digitally using a free online PDF editor
✔ Created specifically for small business owners
✔ No prior branding experience required
If this doesn't give you clarity in the first 10 minutes, email me and I'll refund you!
If your website or content doesn't look like the business you're building, the issue usually isn't your logo, it's your visual identity: the colours, fonts, and imagery that work together to make your brand instantly recognisable and look like you mean business.
Look The Part is a practical workbook designed to help you choose a colour palette, typography, and logo direction that finally feel like you, so your business looks as good as it actually is.
Inside, you will be guided through a series of structured exercises to help you:
Define the feeling your brand should give people, before choosing a single colour or font
Choose a colour palette that reflects that feeling and works everywhere, your website, social media, and client documents
Choose typography that carries the right tone, not just what looks nice
Get clear on your logo direction, so any designer (including a future you) can execute it well
Bring it all together into a one-page visual identity snapshot you can use immediately
This is not a theoretical guide. It is designed to help you make intentional visual choices you can apply immediately to your business.
By the end, you will have a clear visual direction and a one-page snapshot you can use yourself, or hand to any designer.
✔ 19-page professionally designed PDF
✔ Instant download for immediate access
✔ Print or complete digitally using a free online PDF editor
✔ Created specifically for small business owners
✔ No prior branding experience required
If this doesn't give you clarity in the first 10 minutes, email me and I'll refund you!